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Why use
Promotional Products?
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Reach
71% of business travellers surveyed at an international airport received a
promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the
advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered
yes to reading a newspaper or magazine in the last week but only 53.5% of
them could recall the name of a single advertiser
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